Playtime Paris has established itself as a fixed date for retailers and professionals in the children's sector who are looking for exceptional products. This season, the offer reflects the current market and takes into account the expectations of parents and children in terms of style, price and quality. Visitors can expect a mix of fashion, lifestyle and parenting brands, decoration, toys and leisure, wellness and care, baby equipment, parenting, accessories and much more. In addition to the expert selection of brands, there are three inspiring trend areas (fashion, lifestyle and firsts), talks with exclusive insights into the market, exciting one-to-one meetings to discuss the latest trends with an expert, and new workshops for creative children.

Two areas for newcomers

First-time exhibitors will once again be presented in two areas set up especially for them: “New Now” will feature twelve brands, including, for example, Atelier Rive, My Little Freckle, Chlues, who are attending Playtime Paris for the first time. “Singular” is also a must-see at the trade fair, where visitors can discover ten innovative new talents in an open space reminiscent of a pop-up store. These include, for example, Yllo, Little Casimir, Pastèque Family and Rom & Roll.