24/11/2016 – BCMI-Report
China Kids Expo 2016 issues a challenge to international brands
More exhibition space, more exhibitors, more visitors: China Kids Expo is growing fast, just like Chinese population and its needs. With the new two-child policy, effective from January 1st, 2016, and the middle class growing its revenue, there’s more and more room for international brands, but are they ready to take up the challenge? By Laila Caroli, contributor to the Italian trade magazine Il Giornale dell’Infanzia, BCMI member
Recaro’s booth
Recaro’s booth
“Gb Pockit stroller folds so small it could practically fit into a shoebox”, said Andy Zhu, Goodbaby’s COO China Production and Senior VP, Group Quality Center.
Shen Changlay, Brand Manager of ForU, Chinese distributor of Recaro, stated that Chinese consumers trust foreign brands, especially German.
Crystal Zhong, General Manager of Kidsland, a leading sales marketing and distribution service company in China, specialising in international children’s brands such as Chicco.