24/11/2016 – BCMI-Report
China Kids Expo 2016 issues a challenge to international brands
More exhibition space, more exhibitors, more visitors: China Kids Expo is growing fast, just like Chinese population and its needs. With the new two-child policy, effective from January 1st, 2016, and the middle class growing its revenue, there’s more and more room for international brands, but are they ready to take up the challenge? By Laila Caroli, contributor to the Italian trade magazine Il Giornale dell’Infanzia, BCMI member