26/05/2025 – Advertorial
PITTI BIMBO 101: get ready and save the dates!
Pitti Bimbo 101 awaits you in Florence on June 25 and 26, with a fresh perspective that opens a new window on the world of children. It shows what makes kidswear special, combining creativity, fashion, art and business. Pitti Bimbo is much more than a fair. It is an observatory on the fashion and lifestyle industry, it is a place for networking, where you can meet the best buyers, increase your contacts, discover and appreciate the extraordinary world of children in all of its facets.
Pitti Bimbo 101 awaits you in Florence on June 25 and 26, with a fresh perspective that opens a new window on the world of children. © AKAstudio-collective
NETWORKING - a priority for Pitti Bimbo to connect all its visitors, from press to brands to buyers. There will be dedicated networking moments happening. © AKAstudio-collective
Pitti Bimbo brings many good news!
Super Bike: the THEME of Pitti Bimbo 101 goes on wheels
Independence, freedom, balance, riding a bike is an important moment for all children, all of them, without any difference. The two wheels involve design and fashion, mix street style, active wear and personal touches. It’s a way to discover the world to look out to the best that life can offer.
A NEW LAYOUT: A nice promenade
The spaces, are redesigned and reorganized by designer and architect Ilaria Marelli with the idea to transform Pitti Bimbo into a colorful and lively city. The visitors are guided along a promenade with brand spaces lining the path. Along this route you can plan to stop in one of the four Piazze, trend-focused squares each featuring editorial installations to define your research. And along the promenade you’ll bump into different sections where leading brands and emerging labels come together to shape the world of Pitti Bimbo: 100% BAMBINO, that highlights the latest trends, timeless styles and looks for every occasion; THE KID’S LAB, a vibrant section that focuses on innovative brands, accessories, and designs; THE NEST a special project that looks at small, promising brands that deserve to be discovered and supported. A real promenade, not to be missed in all its alleys and corners. Participating brands in the field of fashion, lifestyle, beauty, publishing and best food for children.
TRENDY PIAZZAS
Along the promenade, stop by the Piazze, dig well into them and discover...SUPER BIKE, because biking is cool, biking means freedom and adventure. MY ROOM, a true exercise in design, children’s spaces needs to be nice and functional with the best armchairs, fun study corners, soft carpets, the greatest lamps to brighten up your best book. FAMILY SAFARI, the adventure of a lifetime even if there is no need to go far: safari may be in a park, in a garden, the important thing is that there is tall grass, a bit of imagination and the ‘big fives’. ON THE BEACH, because we all look forward to jumping into the fresh water, but without forgetting a good sunscreen, the nicest cap and a technological swimsuits. Strolling along the promenade you will also come across Piazza Pirouette, where Katie Kendrick will be curating Buyers Take Note!: here you will find a selection of fantastic brands and a fresh wave of new arrivals.
NETWORKING - a priority for Pitti Bimbo to connect all its visitors, from press to brands to buyers. There will be dedicated networking moments happening.
