Baby Expo welcomed a total of 14,812 visitors, an increase of 33% compared to its debut in 2024. More than 250 local and international brands from the mother, baby and toddler market showcased their products and made B2B and B2C contacts. Co-founder Ashleigh Lloyd said: “The energy on the show floor was amazing - from meaningful conversations between brands and buyers to thousands of families discovering new products and services. Baby Expo has become a hub for connection, innovation and growth in the parenting and infant industry.” Highlights included the “Launch of NextGen: Industry Leaders Summit” and the inaugural Mother, Baby & Child Awards, as well as a full program of interactive events, interviews and activities for the whole family.

New trade fair name

In view of the growing scope and expanded content of the trade fair, the organizers also announce that the event will return in 2026 under a new name: The Baby & Kids Expo. It will take place from April 30 to May 2, 2026 at the Dubai World Trade Center in Za'abeel Halls 4, 5 and 6. The show will feature an expanded exhibition area and new product categories, with the focus not only on mother and baby but now also covering the entire childhood with toys and education. Exhibitor bookings have already begun and many brands have already booked on site to secure prime space and early access to promotional opportunities.