This edition was marked by the presence of over 200 brands that were a blend of new and old, fashion (74 %) and lifestyle (26 %), in addition to nearly 2000 international buyers. Top 5 from Europe are France, Belgium, Netherlands, Spain, Germany and United Kingdom, Top 5 outside Europe are United States, Australia, South Korea, Canada and China. Through a human-sized return, Playtime was able to give the best visibility to each of the brands in this market that, despite the global pandemic, continues to evolve. Among them, this edition saw the arrival of more than 80 new fashion and lifestyle brands, as well as cosmetics and skincare brands that are currently invading the best concept stores around the world.

Innovative concepts

Beyond the figures, the collections align themselves with the period that we have gone through. This is reflected in brands with innovative concepts like the protection of children (Juillet Juillet, Solette, Yéyé, Cream eyewear), putting upcycling first (Unie & co), timeless basics (The Sunday Collective, Élémentaire), inclusivity (Tom&boy, Urbi dolls), skincare and beauty (900.care, Pompon, Rosajou, Etnoo, Lilikiwi), and learning (Sabo). Playtime Paris also continues to highlight brands that are participating for the first time at the trade show in the “New Now” space. Immediately after Playtime Paris, buyers from around the world that have verified accounts on our Marketplace could (re)discover the entire show thanks to immersive street view technology.