From 7 – 9 April 2025 at Shenzhen World Exhibition & Convention Center, Toy & Hobby China, held concurrently with Baby & Stroller China and Licensing China, will serve as a launchpad for brands to harness business opportunities driven by China’s rising generation of trendy toy consumers.

Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd, commented on the change: “As technology and demands continue advancing, products that foster creativity, social interaction, and digital connectivity are increasingly popular, among not only children but also adults and youths who came of age during the digital revolution. Along with the increased emphasis on trendy toys to promote engagement with this key market, Toy & Hobby China 2025 will continue to feature the latest toys, games, and educational products across all categories. With China accounting for approximately 70% of the global toy market share, we are eager to provide a multifaceted platform to capture that potential, at the first major toy trade show of the annual sourcing season.”

Toy & Hobby China (formerly Toy & Edu China), Baby & Stroller China and Licensing China 2024 saw high levels of international involvement. Across 130,000 m², 1.420 exhibitors from seven countries and regions showcased their latest toy and game innovations to 67.296 visitors.