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28/02/2018 – Fairs&Events

Playtime Paris: More international than ever

Curated around the theme of mutation (Changeover!), this 23rd edition brought about a real wave of optimism among the 540 brands that attended.

Playtime Paris_Mood

Total number of visitors in Paris: 7654. © Playtime Paris


From January 27 to 29, Playtime Paris brought together professionals from the worlds of children’s fashion and maternity for the presentation of fall/winter 2018-19 collections. 
In total, we welcomed 7,654 professional visitors over three days. A number which has remained consistent compared to last winter’s session. "Most attending brands have told us they have felt a new sense of momentum among buyers, who have demonstrated real curiosity and the will to move forward with enthusiasm despite the challenges that still remain", explains Chantal Danguillaume, sales manager of the show. 
"In this time of soul-searching for shows, we’re glad to note that the vision Playtime set out to accomplish 10 years ago meets the current needs of the market", adds Sébastien de Hutten, director of Playtime. "At Playtime, brands, whether they are just emerging or already established, can freely transcribe their worlds onto their stands; it’s an inspiring show which brings together a complete and entirely non-compartmentalized selection that grants ever more importance to lifestyle products", he continues. 
The NEW NOW space, inaugurated a year ago and curated this year in collaboration with Smallable, continues to charm by gathering a dozen young brands with strong and singular ideas. 
Good news on the international front too as broke one of our record with 57.7% international visitors and 69 nationalities represented. An increase in visitors from Italy pushed Germany out of the top 5 attending European nationalities. We also observed a strong increase of Chinese visitors. Also worth noting was the return of several major accounts (Departement stores and concept stores) which had neglected Paris these last seasons. 
As a forward-looking company we also decided to use these three days to present our marketplace project: Playtime Online. A digital platform which will be launched in June 2018 and will allow professionals of the sector to extend the experience of the shows to the online realm and access some of the most advanced features available. 
List of Milk Awards winners

 • Caramel won the ‘‘Fashion’’ Milk Award

 • Tiny Rim won the ‘‘Home’’

 • Tuchinda received the ‘‘Crush’’ Milk Award

 • & Hundred Pieces won the ‘‘Best in France’’ Milk Award