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06/11/2024 – Spring / Summer 2025

Imagination: Gateway to Possibilities

The four trend themes for the 2025 summer season take us on a journey into the realms of imagination and emotion, inspired by the rationality and structure of the past. Louise Byg Kongsholm, Director of pej gruppen, explains what these are in our guest article.

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Geometric symbols, stripes and repetitions characterise the ‘Harmonizers’ trend. © The new society

 
minnowswim-pej-gruppen.jpeg

‘Dreamweavers’ is one of the four trends for summer 2025. © minnowswim

 
Megan-Taylor-pej-gruppen.jpg

The ‘Discoverers’ trend celebrates the deep tranquillity and diversity of marine life and invites us to explore the meaning of water in new and imaginative ways. © Megan Taylor

 
Fathers-Factory.jpg

‘Guardians’ embody a visual language that combines classic elegance with natural simplicity. © Father´s Factory

 
the-new-society.jpeg

Geometric symbols, stripes and repetitions characterise the ‘Harmonizers’ trend. © The new society

 
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Katja Keienburg
Chefredakteurin

Katja Keienburg

pej gruppen

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