06/11/2024 – Spring / Summer 2025
Imagination: Gateway to Possibilities
The four trend themes for the 2025 summer season take us on a journey into the realms of imagination and emotion, inspired by the rationality and structure of the past. Louise Byg Kongsholm, Director of pej gruppen, explains what these are in our guest article.
‘Dreamweavers’ is one of the four trends for summer 2025. © minnowswim
‘Dreamweavers’ is one of the four trends for summer 2025. © minnowswim
The ‘Discoverers’ trend celebrates the deep tranquillity and diversity of marine life and invites us to explore the meaning of water in new and imaginative ways. © Megan Taylor
‘Guardians’ embody a visual language that combines classic elegance with natural simplicity. © Father´s Factory
Geometric symbols, stripes and repetitions characterise the ‘Harmonizers’ trend. © The new society