The “Hold” baby carrier was developed in collaboration with medical experts and more than 400 families, and thanks to its wrap-around system, it can be intuitively adjusted to fit body shapes from XS to XXL. It offers ergonomic support for babies from birth to 18 months, can be worn facing inwards or outwards, and is recognised by the International Hip Dysplasia Institute as hip-friendly.

The new “Begin” baby bouncer builds on the tradition of the classic model, in which 50 million babies worldwide have been rocked since 1961. Its cocoon-like shape and natural rocking motion offer newborns weighing 2.8 kg or more a sense of security and ergonomic support; thanks to “Easy-Grip”, it can be easily adjusted and folded flat. Both products combine Scandinavian design with high-quality, Oeko-Tex-certified materials.