What if your thoughts and dreams could take you wherever you want? What if the bonds of limitation could be dissolved, and you could journey far into imaginary worlds where all possibilities are open? Where would you go? “The world of reality has its limits; the world of imagination is boundless.” – Jean-Jacques Rousseau

The past and the present

Spring/Summer 2025 marks a point where the past and the present meet, indicating a clear transition from what was to what will be. We are transitioning from a period defined by war and crisis, and a culture that has focused on a logical, analytical perspective, towards an era that celebrates emotions, imagination, and creativity. In this new era, the idyllic, the sensitive, and the beautiful will be more than just appreciated – they will be actively requested. The need for creating meaning, imagination, and dreams will be vital. In this new landscape, the many facets of the mind are revealed as the imagination is unleashed. The focus shifts to vibrant and harmonious color palettes, echoing both the artistic aesthetics of the past and the potential that the future holds. These palettes, with their sensual shades and reimagined color combinations, together with both predictable and playful designs, touch upon something fundamentally significant, resonating deeply with today’s consumers.

The four emerging trend themes for the SS 25 season facilitate a journey into the realms of imagination and emotion, drawing inspiration from the rationality and structure of the past. This blend forms a balanced and comprehensive perspective of the future, bridging the gap between the analytical and the emotional. Each theme serves as a gateway to possibilities, enabling consumers to discover new ways of perceiving everyday life and transforming newfound options into reality in line with their desires.

Guardians: Imagine a consumer guarding over the past, using a weapon of the latest knowledge and innovation. This is Guardians. They encapsulate a visual language that unites classic elegance with natural simplicity. This trend theme reflects our innate desire for timeless quality and a conscious approach to design, blending tailored precision with the authenticity of nature.

Harmonizers: Imagine a consumer seeking harmony and optimism in a chaotic world. Harmonizers represent a visual expression rooted in our longing for stability, predictability, and simplicity. This trend responds to our innate need for control and understanding in an unpredictable world, using geometric symbols, stripes, and repetitions to create a sense of order and predictability – while simultaneously evoking a comforting sense of nostalgia. The color palette adds positivism and optimism to the concept.

Discoverers:

Imagine a consumer wishing to discover and find the unknown interesting. Discoverers represent a visual expression steeped in exploration and adventure, drawing inspiration from the tranquil yet vibrant underwater world. This trend celebrates the profound tranquility and diversity of marine life, inviting us to explore the significance of water in new and imaginative ways – a search for both untold adventures and the basis of existence.

Dreamweavers:

Imagine a consumer dreaming of a better world. Dreamweavers embody a visual expression deeply rooted in imagination and the interplay between technology and fiction. We see a visionary yet playful style, utilizing digital prints, soft textures, and translucent materials. Dreamweavers explore the world of dreams and play, offering a harmonious blend of tech-inspired elegance and dreamy simplicity.