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21/02/2022 – ECC Koeln/Adobe

Go Green as a catalyst for digitalisation

The growing importance of environmental issues is fuelling the shift to digital channels. In the view of today’s buyers, making commercial activity sustainable will in the future represent a decisive competitive advantage. These are the findings of a recent study by ECC Köln and Adobe that researched the customer journey in the B2B field.

Umweltbewusstsein-im.jpg

The importance of environmental awareness in the procurement process will increase. © ECC Köln

 
Umweltbewusstsein-im.jpg

The importance of environmental awareness in the procurement process will increase. © ECC Köln

 
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Kerstin Barthel
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