06/03/2024 – Picaflor

Positive order sentiment at Playtime Paris

Around 5000 retailers travelled to Playtime Paris between 27 and 29 January 2024. Germany was also one of the top ten countries in third place.


A great atmosphere, exciting brands and informative presentations: Playtime Paris offered a colourful all-round package. © Playtime Paris


Buyers from over 65 countries were able to discover the autumn and winter collections of more than 320 manufacturers. This year, the Playtime range was carefully selected and tailored even more to the needs of end customers. The winter edition of the fair presented a mix of fashion brands (74%), lifestyle labels (20%) and shoe brands (7%) from 41 different countries. Brands from Europe were mainly represented (with France, Spain, the Netherlands and Denmark leading the way), but also from the United States with labels such as Rylee + Cru, The Sunday Collective, Misha & Puff, Charlie Banana and 7AM Enfant.

With the participation of multidisciplinary brands offering both fashion and lifestyle products (e.g. Garbo&Friends, That's Mine, Konges Sløjd and7AM Enfant), boutiques or family concept stores found a diverse offer at Playtime Paris. The special areas such as "New Now" and "Singular" as well as the "First Timer Trend Space" have also become the starting point for buyers in search of new brands.

Of the 4,722 visitors, 33.5% came from France and 15% visited the fair for the first time. The top 10 countries (excluding France) are the Netherlands 11.8%, Belgium 9.7%, Germany 6.1%, Switzerland 4.3%, Spain and Italy (equally) 3.7%*, United States 2.9%, South Korea 2.7%, Japan 2.4%*, Sweden 1.6%* and Poland 1.5%*. * in the top 10 for the first time. Translated with DeepL.com (free version)