Since its founding in 2006, Lässig has evolved from a specialist in stylish diaper bags into one of Europe’s leading family brands. Today, its products are available in more than 50 countries, and the company employs over 150 people; it has already been honored with more than 100 national and international awards. The brand’s goal is to support families with functional and durable products – from pregnancy through the first day of daycare and starting school all the way to the transition to middle school. Design, functionality, and sustainability form the foundation of the company’s philosophy. The conscious use of materials, resource-efficient processes, and versatile products have been an integral part of the brand’s DNA since its founding.

Design for Little Explorers

In keeping with its anniversary year, Lässig is presenting the new “Happy Trails” collection at Kind + Jugend. It accompanies children on their daily adventures – for example, on the way to daycare, on outings, or while traveling. The focus is on the new “Square” preschool backpacks, which immediately catch the eye with their modern, angular shape and cheerful “Frog” and “Flower” motifs. Thanks to padded shoulder straps, a height-adjustable chest strap, and a well-organized main compartment, they offer high comfort and plenty of space for everything little explorers need on the go.

The line is rounded out by matching children’s suitcases, which – thanks to their child-friendly size and sturdy construction – are ideal companions for vacations or sleepovers at Grandma and Grandpa’s. “Happy Trails” also offers practical accessories for everyday use at daycare and school. These include, among other things, a stainless-steel lunchbox that keeps snacks safe during transport.