06/03/2023 – Italian Children's Fashion Fair

More brands and visitors at the Pitti Bimbo

The 96th edition of Pitti Immagine Bimbo from January 18th to 20th in Florence ended on a high note with great satisfaction and confidence.


Expanding merchandise categories with a stronger lifestyle focus has helped shape the future of Pitti Bimbo. © Pitti Immagine


The significantly increased participation of both buyers and exhibitors demonstrated that the event regained its position as an international leader in the kidswear market. The diverse brand mix (230 brands, 140 brands from abroad) presented at Fortezza da Basso effectively captured the attention and needs of the leading buyers in the sector. The emphasis on quality, selection, sustainability, and curation in the pavilions drove the success of the entire event. At the end of the three-day event, over 2,100 buyers were registered, including 1,500 Italian buyers and nearly 600 foreign buyers from almost 70 countries. The total number of visitors surpassed 3,000. Notably, the return of Japanese buyers and the attendance of major American buyers was a positive sign.

The foreign markets most present at this edition were: Turkey, Britain, Spain, Russia, Germany, France, Greece, Saudi Arabia, South Korea and Serbia. The Middle East, Mediterranean Africa, Eastern Europe, and the Eurasian Heartland also recorded broad participation.