03/04/2023 – Baby & Stroller + Toy & Edu + Licensing China

Invitation to the trio of fairs in April 2023

Baby & Stroller China (The 14th Shenzhen International Stroller, Mother, Baby Product Fair) will be held from 7th to 9th April 2023 at the Shenzhen World Exhibition & Convention Centre.


Together with Toy & Edu China and Licensing China, Baby & Stroller China is the largest trade platform for the respective industries in South China. © Messe Frankfurt (HK)


In order to help buyers get a head start in their sourcing for toys, maternity and baby products, as well as licensing and licensed goods in China, the concurrent fairs Toy & Edu China, Baby & Stroller China and Licensing China will allow industry players to meet physically, to further stimulate the recovery of these three industries. Here are just a few reasons why fair participants will find value in Shenzhen this April.

Wide turnout from qualified industry players

At this edition, the shows’ organisers have put special efforts to attract a variety of buyers from different channels and backgrounds. These include professionals from chain boutiques, educational institutions, gift stores, indoor and outdoor parks and playgrounds, bookstores, convenience stores and many more. Buyers from the e-commerce sector also play an important role in the fair’s participant pool, as an emerging sector that has boomed over the years and led to high sourcing demand for toy and baby related goods. The organisers have invited buyer delegations from different channels to the fairs, specifically fast growing online e-commerce platforms, enterprises and decision-makers from multi-channel networks’, such as Keychron and Mi Home, just to name a few. Industry specific promotions have also been arranged across social media channels targeting local and overseas buyer groups.

High-profile exhibitors and premium products

Buyers can also find their desired products from a mix of big industry names at this one-stop and cross-sector platform. Here are some of the featured exhibitors, brands and pavilions that visitors should not miss:

· Toy & Edu China: Everite, Hape, Maisto, MIC-O-MIC, Theo Klein, TY

· Baby & Stroller China: Zhili’s Children Fashion Pavilion

· Licensing China: Alexander the Fat Tiger, Le Petit Prince, Milo Pororo the Little Penguin and Sesame Street

Fringe programme to keep participants ahead of the market

Besides the exhibiting areas, concurrent industry conferences, seminars and forums are always popular among visitors. At the upcoming 2023 edition, several new events are scheduled to address rising industry topics, such as the Livestreaming E-commerce Conference supported by the Guangdong Association of Livestreaming E-commerce, and the Steam Products and Education Innovation Forum (61Learn). Elsewhere, the Greater Bay Area Brand Licensing Industry Development Forum will return to Licensing China to explore development and growth strategies in the post-pandemic era.

Those who cannot visit the three fairs in-person can still source via the official ‘E-connect 360’ digital platform to pro-actively connect with onsite suppliers and search for the latest products. As part of the platform, the AI powered business matching programme connects users with the most suitable business counterparts.