A roadshow through four different Indian states kicked off this year's edition of Kids India, which will take place in Mumbai from 6 to 8 October 2025. The series celebrated its premiere in Gujarat back in May. Further stops were Mumbai, Jalandhar and Hyderabad. Organiser Spielwarenmesse India Pvt. Ltd. involved politics, associations and the media in the format alongside industry and trade. A special focus was on Gujarat. Members of the Gujarat Toy Manufacturers Association (GTMA) and the Toys and Infant Mechants Association (TAIMA) will be represented at the fair itself with individually sponsored stands. The region is considered a growing centre for toy production due to its flourishing plastics and engineering industry.

The Kids India trade fair sees itself as a platform for networking relevant market players. Trade visitors will have the opportunity to discover innovative products, establish valuable business relationships and gain in-depth market knowledge. Interested companies will receive political support: The Ministry of Micro, Small and Medium Enterprises (MSME) has developed special promotional offers such as improved lending and an optimised business environment.