Carter’s Shines a New Light on Childhood with Evolved Brand Promise, Refreshed Identity and “Watch Them Glow” Campaign
ATLANTA--(BUSINESS WIRE)--Carter’s, Inc. (NYSE: CRI), North America’s largest and most-enduring apparel company exclusively for babies and young children, today unveiled an evolution of its namesake Carter’s brand anchored by a new brand promise, or North Star, to “Let every child’s light shine.” This evolution comes as the experience of raising children continues to change. Parents and caregivers are navigating more information, advice and expectations, while placing greater emphasis on giving ...
