11/09/2023 – Tobi GmbH & Co. KG

20 years of babybay

Babybay, the original bedside crib, turns 20 this year, celebrating two decades of innovations that have made parents’ lives easier worldwide.


Babybay is the ideal bedside crib for parents who want their newborns to be safe, comfortable, and close to them. © tobi GmbH & Co. KG


The founding couple Christian and Ruth Pihale are proud of their 20th anniversary. © tobi GmbH & Co. KG


The story of babybay began in 2003 when founders Christian and Ruth Pihale were searching for a solution for their fourth child. Their youngest, Tobi, cried a lot and was difficult to soothe. Mom Ruth didn’t want to constantly get up at night to comfort her baby, but she also wanted to avoid the risks associated with co-sleeping. So, they took matters into their own hands and built a bedside crib that they attached to their own bed. With this innovative concept, the original babybay bedside crib by Tobi GmbH & Co. KG was born – a groundbreaking invention that has revolutionized the lives of millions of parents worldwide. Since then, babybay has conquered the world and established itself as a well-known children’s furniture brand – Made in Germany. With over 1.5 million cribs sold worldwide and a presence in most European maternity hospitals, babybay has proven to be an essential tool for parents who want to care for their babies safely and comfortably at night.

Double award

The babybay team is proud to announce that the company has won the coveted Plus X Awards for “Best Brand 2023”, “Best Product 2023”, and “Most Innovative Brand of the Year 2023”. These awards are a testament to the company’s continuous innovation and commitment to the highest quality. “We are incredibly proud of what we have accomplished in the past 20 years”, said founder Christian Pihale. “The idea born out of our love for our children has evolved into a successful brand that parents worldwide trust. We look forward to continuing to develop innovative products in the coming years to make parents’ lives easier and ensure the well-being of their children.”

The babybay bedside crib has been tested and registered as a medical device, providing particular support to mothers after cesarean section births or with birth injuries. It allows them to have their baby close to them for breastfeeding during the night without the need to get out of bed. This not only saves time but also aids in postpartum recovery and rehabilitation. Made from antibacterial solid beech wood, it offers not only durable quality but also a natural aesthetic that seamlessly fits into any bedroom. Its adjustable height feature ensures a perfect fit with the parents' bed, eliminating any gap between the cribs, whether it’s a box spring or a frame bed.