Mon, 23 Jan 2023 21:02:00 UT

Babylist Acquires Expectful, Expanding Its Award-Winning and Fast-Growing Media Business

OAKLAND, Calif.--(BUSINESS WIRE)--Babylist, the leading vertical marketplace and commerce destination for baby, announced today that it acquired Expectful, a health and wellness app and media site. Babylist’s established media business provides product recommendations and expert-guided content to over 7.5 million unique visitors each month. This deal will enable Expectful to expand into the leading media site for anyone on the pregnancy journey, providing a one-stop destination for information, ...

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