Babylist Acquires Expectful, Expanding Its Award-Winning and Fast-Growing Media Business
OAKLAND, Calif.--(BUSINESS WIRE)--Babylist, the leading vertical marketplace and commerce destination for baby, announced today that it acquired Expectful, a health and wellness app and media site. Babylist’s established media business provides product recommendations and expert-guided content to over 7.5 million unique visitors each month. This deal will enable Expectful to expand into the leading media site for anyone on the pregnancy journey, providing a one-stop destination for information, ...
