Toysino was founded by Christian and Daniel Krömer. The pair are joint managing directors of Spielwaren Krömer GmbH & Co. KG, which operates 19 specialist toys and gifts retail outlets in Bavaria. From 1 October 2023, the 19 physical Mytoys shops will be added to these; their rebranding to Toysino should be completed by the end of February 2024. The roughly 160-strong staff of Mytoys will continue to be employed under their existing employment contracts. The Otto Group had announced in March 2023 that it would cease to operate the bricks-and-mortar retail business of Mytoys.de GmbH by the end of financial year 2023/24. The brand, on the other hand, would be given a new and attractive stage on otto.de. “The takeover of the Mytoys physical retail business […] opens up for us a once-only opportunity to quickly introduce the Toysino brand to a broad audience, establish it on the market and acquire an important toy business in many German cities,” says Christian Krömer. “We aim to give the staff a new professional home […].”