29/09/2026 – Auma
Eight trends in the German trade fair industry
“The German Trade Fair Industry: Resilient in Turbulent Times” is the title of the annual publication “Trends 2026/2027” by the Association of the German Trade Fair Industry (Auma). Based on discussions, analyses and observations, Auma has identified eight key trends.
International platforms are strategically used to drive growth, exports and reach new target groups. © Kids India
Under the title “The German Trade Fair Industry: Resilient in Turbulent Times,” AUMA presents its “Trends 2026/2027.” © Auma
International platforms are strategically used to drive growth, exports and reach new target groups. © Kids India