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29/09/2026 – Auma

Eight trends in the German trade fair industry

“The German Trade Fair Industry: Resilient in Turbulent Times” is the title of the annual publication “Trends 2026/2027” by the Association of the German Trade Fair Industry (Auma). Based on discussions, analyses and observations, Auma has identified eight key trends.

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Under the title “The German Trade Fair Industry: Resilient in Turbulent Times,” AUMA presents its “Trends 2026/2027.” © Auma

 
Auma-Trends-2026-27-Copyright-Auma.png

Under the title “The German Trade Fair Industry: Resilient in Turbulent Times,” AUMA presents its “Trends 2026/2027.” © Auma

 
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International platforms are strategically used to drive growth, exports and reach new target groups. © Kids India

 
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Katja Keienburg
Chefredakteurin

Katja Keienburg

AUMA – Ausstellungs- und Messe-Ausschuss

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