29/09/2026 – Auma
Eight trends in the German trade fair industry
“The German Trade Fair Industry: Resilient in Turbulent Times” is the title of the annual publication “Trends 2026/2027” by the Association of the German Trade Fair Industry (Auma). Based on discussions, analyses and observations, Auma has identified eight key trends.

Under the title “The German Trade Fair Industry: Resilient in Turbulent Times,” AUMA presents its “Trends 2026/2027.” © Auma

