Coterie Launches New Campaign to Support Moms, but It’s Actually Not Meant for Moms to See at All
NEW YORK--(BUSINESS WIRE)--Today, Coterie, the cult-favorite baby care brand, launched a campaign with an important message for dads: moms still carry 71% of all the household cognitive labor, and it’s time to share it. This isn’t news to moms, but it’s a conversation that is not frequenting dads’ social feeds. To reach them, Coterie is going where no baby brand has gone before: the quintessential “dad sport,” golf. The sports content that men are already engaging with serves as the campaign’s ...
