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25/09/2025 – Guest article by Marlous van Irsen, Editor-in-Chief of Baby World

Kleine heldeN, Haarlem/Netherlands

Kleine heldeN has existed in Haarlem for almost 26 years and everyone there knows where to find the shop. Franciska Nagelsmit bases her business on sustainable and exclusive brands that can’t be found everywhere. Marlous van Irsen, Editor-in-Chief of Baby Wereld and a member of the BCMI, visited Kleine heldeN.

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Proprietor Franciska Nagelsmit depends on exclusive, sustainable brands for her shop. © Marlous van Irsen

 
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Along with clothing, Kleine heldeN also sells toys, shoes, accessories and gift ideas. © Marlous van Irsen

 
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Proprietor Franciska Nagelsmit depends on exclusive, sustainable brands for her shop. © Marlous van Irsen

 
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Most customers deliberately come to Kleine heldeN to explore its particular selection of brands. © Marlous van Irsen

 
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The children can play in Kleine heldeN and help pack up presents. © Marlous van Irsen

 
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Our guest author Marlous van Irsen, Editor-in-Chief of Baby Wereld. © Marlous van Irsen

 
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