Anyone who wants to succeed today needs to think flexibly whilst also demonstrating a strong sense of purpose. This becomes particularly clear when we look at what is known as the ‘hybrid’ customer. Parents research products online, compare prices digitally, yet at the same time want personal advice, inspiration and an in-store shopping experience. Our current favourite shop, nordlykk in Kiel, manages this balancing act with ease. To help you with your product selection, this issue features all the dates for upcoming fashion trade fairs, as well as themed sections on fashion, Scandi style, baby gear and dining. A reliable specialist retail partner is Playshoes, whose attractive product range takes centre stage in our cover story. You can also look forward to our design stories on Modu and the company profile of the creative hub Coppenrath/Die Spiegelburg!