Holiday Spending is on the Rise Led by Gen Z and Millennials
RIVERWOODS, Ill.--(BUSINESS WIRE)--Holiday shopping season is upon us and while the pandemic lingers, spending is on the rise, according to Discover’s annual holiday survey. The survey found 26% of Americans are expecting to spend more during the holidays this year than they did last year – a 10 percentage point increase from those who expected to spend more in 2020. The increase is driven largely by the younger generations as 44% of Gen Z and 33% of Millennials expect to spend more this year. ...
