Young parents today are looking for products that not only support them in everyday life but also reflect their personal style. With a comprehensive brand relaunch, Tula embraces this shift and will unveil its new brand identity for the first time at Kind + Jugend. Ahead of the trade fair, we spoke with Heberto Calves, CMO of Ergobaby / Tula, about the thinking behind the relaunch and the growing importance of personal style in babywearing.