With a share of 30 % lifestyle labels and 70 % fashion brands, there was a lot to discover. The event was also marked by the return of international participants, both from within and outside Europe. New brands also arrived, bringing fresh energy to the fair's selection. Thus, the 2,660 qualified trade visitors from 53 countries found inspiration while browsing the aisles. Most of them came from France (58.2 %), followed by Belgium (11.3 %), the Netherlands (8.4 %), Germany (5.9 %), UK (5.3 %), Switzerland (4.8 %) and Spain (3.9 %).

Physical and digital trade show experience

This season, so many brands from the lifestyle, decoration and parenting segments had registered that they were presented in three separate sections. One section was reserved for lifestyle trends only. Up-and-coming labels could be discovered by visitors for the second time in the "Singular" area in the style of a pop-up shop and new participants were presented by "New Now". As part of a digital tour, those interested can continue to look around online at Playtime Paris for four months.