Mir Detstva is a key trade show in the industry of goods and services for children and teenagers in Russia and Eastern Europe.
  
The show brings together leading Russian and foreign manufacturers and distributors of goods and services for children and promotes safe and affordable products of high quality for Russian children. Mir Detstva was traditionally co-located with the CJF – Child and Junior Fashion 2019.

Dates: 24–27 September 2019
Venue: Expocentre Fairgrounds, Moscow, Russia
Organised by Expocentre AO
Supported by the Russian Ministry of Industry and Trade
Under auspices of the Russian Chamber of Commerce and Industry
Labels and awards: UFI, RUEF
Floor space: about 19,000+ sq m
Exhibitors: 700+
Countries: 30
 
Exhibited products: games, toys, books and aids for learning and development, educational programmes, goods for newborns and infants, creativity sets for kids, high-tech toys and robotics, children’s furniture, sports equipment and facilities, gifts, goods for celebrations, licensed goods for children plus many others.

Exhibited Brands: Angry Birds, BabyBjorn, Bebecar, Bumbleride, Castorland, Concord, Graco, Cybex, Dr. Brown’s, Egg, Faber-Castell, Fisher-Price, Giotto, Hansa Creation, Hauck, Joie, Kores, Lovular, Micuna, Oribel, Playgro, Razor, Recaro, Schleich, Snowmen, Thule, TY, UPPAbaby, Valco Baby, etc.

Foreign newcomers: Rainbow S.p.A. (Italy), Amik Wooden Toys (Romania), Balonevi San.Ve Tic. A.S. (Turkey), Blue Mount Technology Co. Ltd. (South Korea), Caraz Co. Ltd. (South Korea), Comercial Persan S.A. (Spain), etc.

Russian exhibitors (534): 7-Ya, Academy Holding, Azbookvarik, Alt, Aeroplane, Bauer, BG, Vesna, Gamma, Gulliver & Co, Zvezda, Hobby World, Luch Chemical Plant, Nasha Mama, Nevskaya Palitra, Nordplast, Ogonek, Orange, Children’s Entertainment Channel “O!”, Premier-Igrushka, Rant Trade, Rosman, Russkiy Still, Ryzhiy Kot, Start Children’s Carseats Factory, Stellar, Step Puzzle, Fabrika Detstva, Phoenix+, Phoenix-Premiere, Hatber-M, Duran (Tzar-Elka), Eksmo, etc.

Licensing business: brand4rent, Megalicense, 0+ Media, Aeroplane, CTC Media, Rainbow

Anna Kuznetsova, Children’s Rights Commissioner for the President of Russia
“For me, as the Children’s Rights Commissioner, it is important for the tasks specified in the Russian Decade of Childhood programme and in other documents to become real cases and products which will reach a specific child. I think it is more important than presentations, reports, figures, and diagrams. That’s why I would like to wish Mir Detstva good luck and expansion and so that what I saw today – beautiful toys, children’s goods, educational games, wonderful construction sets, and other goods for children – to be more affordable for every child.”

Ekaterina Bednova, Head of the Exhibition Operating Management of Expocentre AO thanked everybody who had been supporting Mir Detstva and CJF – Child and Junior Fashion over the years and emphasized that the organisers tried to make the exhibition and the supporting events as interesting as possible. The participants in the opening ceremony thanked Expocentre for its hospitality and organisation of wonderful trade shows, and congratulated on the 60th anniversary.

Show Highlights/Supporting Events (selection)

Congress of the Children's Goods Industry organised by the Russian Ministry of Industry and Trade was supported by Expocentre AO. The Congress featured sessions and round tables on development of international cooperation and export strategies in the children’s goods industry, implementation of mandatory labelling and tracking of children’s goods, identification of the main challenges and barriers to entering the market of educational technologies of new Russian-made equipment. The other highlights were increase in the teenage clothing segment and in exports through providing grants for participation, organisation of business missions, and others.

Visiting meeting of the Work Group of the Russian Federal Service for Accreditation (RusAccreditation) on activity of accredited parties in the field of conformity assessment of children’s goods.

17th Russian Trade Forum for Children’s Goods Suppliers with the Purchasing Centre for Retail Chains™: Children's Goods organised by Expocentre AO and Imperia. The Forum participants were more than 250 CEOs of major manufacturing companies, distributors of goods for children and teenagers, and representatives of retail chains. The experts of Ipsos ComCon, Nielsen, NPD Group Russia, and others shared their best practices, presented a fresh analysis, and analytical information.

Purchasing Centre for Retail Chains: Children's Goods welcomed more than 70 buyers from 40+ retail chains and major online stores who managed to negotiate supply contracts for 2019-2020.

28th Russian Trade Forum for Retail Suppliers. Suppliers got acquainted with the latest trends in consumer behaviour, a ready algorithm of entering retail chains with food / non-food goods, successful suppliers’ case studies on shelf delivery, and cooperation with online retailers.

Purchasing Centre for Retail Chains: FMCG featured negotiations on manufacture of private brands between suppliers of consumer goods and more than 100 purchasers from more than 50 retail chains.

23rd Forum of Manufacturers and Retailers ‘Private Label Brand 2020’

Next date: September 20 - 25, 2020