20/06/2018 – FIT 0/16 and Pueri Expo

A successful trade fair duo

The Latin American trade fair duo of FIT 0/16 and Pueri Expo closed on June 10 after a successful show with increased numbers of visitors and exhibitors, a larger exhibition area and 40 % rebooking for 2019.


Pueri Expo increased its exhibition space by more than 125 % this year. © Koelnmesse Brazil


A total of 9,424 trade visitors attended. © Koelnmesse Brazil


The 51st FIT 0/16, the international trade fair for baby and children's clothing, and the 3rd edition of Pueri Expo took place in São Paulo, Brasil from June 7 to June 10, 2018. A total of 9,424 trade visitors (plus 9.5 percent, 8,607 trade visitors in 2017) attended the show. In addition to many Brazilian trade visitors, participants came from Argentina, Bolivia, Chile, China, Costa Rica, Israel, Italy, Peru, Uruguay and the USA.

More international than ever before

300 attractive exhibiting brands, a plus of 45 percent, presented their products and designs for baby stores and children's boutiques. While the majority was from Brasil, 88 foreign brands from 21 countries participated. The trade fair duo thus further expanded its reach with trade visitors and exhibitors and was more international than ever before.

Larger exhibition area

Pueri Expo increased its exhibition space from that of the previous year by more than 125 percent to around 7,000 gross square metres. The trade fair for children's outfitting is thus firmly established in the market and in the trade fair calendar of the industry. You can find a list of exhibitors here.

Diversified event program

The Kids Catwalk presented trendy styles, the Kids Trend Fashion Space in connection with the fashion magazine Harper’s Bazaar Kids Brazil provided insights into the spring/summer 2018/19 collections. The Puericultura Showroom featured innovative product presentations in the children's outfitting segment. Many interesting lectures and workshops in the Trend Forum inspired and provided important impulses.

"Hotspot" for the children's industry in Latin America

A rebooking rate of 40 percent for the coming event was also already realized during the trade fair. "The trade fair duo is the hotspot for the entire children's industry in Latin America. We have once again successfully presented our international competence in the baby and children's outfitting industry", is the balance reached by Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.

Upcoming events:

52nd FIT 0/16: 22.-24. November 2018

53rd FIT 0/16 & 4th edition of Pueri Expo: 13.-16. June 2019