Munchkin Announces Formation of New Parent Company WHY Brands Inc.
LOS ANGELES--(BUSINESS WIRE)--Munchkin Inc., the beloved baby lifestyle brand behind the most innovative gear and products for children, mothers and caregivers, today announced it has created WHY Brands Inc. (“WHY”), a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding ...
