Mattel Announces Multi-Year Global Licensing Agreement With Universal Brand Development for DreamWorks Animation’s Spirit Riding Free Franchise
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a multi-year global licensing agreement with Universal Brand Development for DreamWorks Animation’s Spirit Riding Free, the hit Netflix TV series and upcoming feature film. Mattel’s licensing rights include dolls, role play, games and arts and crafts. The Mattel line will debut at retailers worldwide ahead of the global theatrical release of the feature film based on the property, expected t ...
