Infant Formula Company Bobbie and Breast Pump Company Elvie Have Joined Forces to Reinvent the Retail Experience for Modern Parents by Normalizing Combo Feeding
SAN FRANCISCO--(BUSINESS WIRE)-- #babyproduct--Bobbie, the organic infant formula company, and Elvie, the breast pump company, have joined forces to reinvent the infant feeding aisle in Target stores across the United States. This unlikely collaboration between the mom-founded and led brands is rooted in a desire to neutralize the feeding wars and provide modern parents with a new retail experience that brings–for the first time ever–infant formula and breastfeeding support into the same endcap. 80% of parent ...
