Hasbro and Disney Extend Strategic Merchandising Relationship for Marvel and Star Wars Franchises
PAWTUCKET, R.I. & BURBANK, Calif.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ:HAS) and The Walt Disney Company (NYSE: DIS) today announced a renewal of Hasbro’s rights under its strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars. Under the Marvel license agreement, Hasbro will continue to develop a wide range of toys and games for Marvel's global Universe of more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and B ...
