Carter’s Introduces Not-So-Scary Monsters to Help Make Bedtime Easier and More Fun for Families
ATLANTA--(BUSINESS WIRE)--Bedtime isn’t always the peaceful wind-down parents hope for. Nearly 70% of parents of children 2 to 6 years old say their child’s bedtime routine is at least somewhat stressful, according to new Carter’s research. From getting ready for bed and turning out the lights to staying in bed and falling asleep, parents say challenges can show up throughout the nightly routine. In their effort to “make bedtime the best time” Carter’s is launching Not-So-Scary Monsters, a new ...
