Tue, 4 Jun 2019 11:30:00 UT

Basic Fun! Secures Rights to License Tonka Brand

BOCA RATON, Fla.--(BUSINESS WIRE)--Basic Fun!, the Florida-based toy and novelties company, today announced that it has an agreement in principle with global play and entertainment company Hasbro, Inc. (NASDAQ:HAS), for the Tonka brand. The multi-year deal would expand the licensing relationship between the two companies, which already includes Pound Puppies, Lite-Brite, Lincoln Logs, Tinker Toy, My Little Pony Classic, Koosh, and Weebles, among others. Basic Fun’s new line of Tonka trucks is e ...

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