Organiser Messe Frankfurt Hongkong is committed to helping industry players expand into the Chinese market for baby products. Companies wanting to take part are entitled to an early booking discount until 20 November 2021. More than 1400 exhibitors are expected at the World Exhibition & Convention Centre, with over 2100 brands and more than 80,000 buyers from China and abroad. On display across a total of 130,000 m² will be the full breadth of children’s and nursery products, toys and licensing products. Together with Toy & Edu China and Licensing China, this makes Baby & Stroller China one of the largest trade platforms for these sectors in South China. The digital platform “E-connect 360” will once again be available, enabling buyers to place orders, business partners to exchange messages and videocalls, and all participants to watch live-streamed events.