The fair wants to create a community with strong collaborations and pioneering brands. There will be new installations, bigger get-togethers and inspirational, strong, worth mentioning fashions shows in Bella Arena during the three days. Visitors will also find segmented areas with focus on Danish brands, curated Ukrainian fashion as well as Nordic beauty during the fair.

Some of the new brands who are showcasing and will be there for the 60th edition are Modström, Opera Sport, Notes du Nord, ByHinders, Rudolph Care, Boiler Room, Pico, Lernberger Stafsing, Cotodama or Honey for example.