Taking place at the Dubai World Trade Centre the 10,000 square metre event will host over 10,000 visitors, including parents and expectant parents, as well as key decision-makers from the Middle East’s leading retailers, distributors, pharmacies, supermarkets, e-commerce platforms, nurseries and early learning centres and hospital and clinics.

With 91% of families in the region planning to have two or more children, 64% of parents having spent or budgeting to spend $7,000 or more on their baby in the first year and 73% buying a minimum of 50% of their baby’s products new – brands will have the opportunity to showcase, educate and sell their products and services face-to-face to their target audience.

Hosted by the Middle East’s biggest radio personality and star of Netflix’s Dubai Bling, Kris Fade, the event will feature presentations from industry experts as well as panel discussions with key speakers from the region’s biggest retailers and distributors.

With a range of Mompreneur-focused seminars and workshops on the agenda, Joelle Mardinian, Mompreneur and Social Media Superstar with a 21-million following, alongside various other prominent local and international personalities from the parenting and early year’s community will be on hand to provide advice and share their experiences first-hand.

For brands looking to reach key players in the Middle East, the event will provide exhibitors with free access to a Hosted Buyers Programme – guaranteeing pre-scheduled meetings with the region’s biggest retailers, distributors and other key industry buyers.

With a Retailer’s Business Breakfast and Speed Networking Sessions also on the agenda, exhibitors will have the opportunity to network with new partners and key industry decision makers from across the Middle East, Asia and Europe.