Our first issue of 2024 is packed full of exciting articles. For example, we report on which products the German Toy Association (BVS) has chosen as the winners of the "TOP 10 Baby & Child" 2024 competition. We also reveal who you, dear readers, have chosen as the "baby&junior specialist shop of the year 2023". This year, Mikruli from Innsbruck has the chance to win the title, as we present the concept as the new speciality shop of the month. In the cover story, we present the sustainable innovations from Playshoes and in the company portrait, we celebrate the 40th anniversary together with Osann. Not forgetting the trade fair reviews and our themed worlds on trendy children's fashion, practical products for mum and child and stationery. Enjoy reading!