13/11/2020 – reer
Sweet Dreams
To tap into new markets and reach new customer groups, reer has developed “lumilu” as a sub-brand for its range of nightlights.
In doing so, the family-run company is aiming to appeal to a design-led, young, and largely female target group. Designed with pretty and emotional packaging, the line lends itself to boutiques as well as furniture and décor stores. The “lumilu” world comprises a wide selection of pretty figures and shapes that stimulate the imagination and encourage children to dream and play. The soft light creates a cosy, relaxing and sleep-inducing atmosphere in every room.
Various lines
reer has developed various lines, such as the “Silhouette Lights” and “Touch Lights” which decorate the walls of children’s bedrooms. Highlights include the wooden rocket lamp, launching little astronauts into distant galaxies at night. Every child will find their favourite animal in the bedside lamp ranges “Lazy Friends” and “Mini Zoo”. Suitable for children over ten months, the products are free from BPA and plasticisers.