08/09/2015 – Kind + Jugend 2015
Presentations at the Trend Forum
Hear interesting lectures by experts at the Trend Forum (Hall 10.1/C70/D71): Dr. Maria Costa will talk about Parenting Trends and Erol Sukan about the behaviour of today's consumers.
Dr Maria Costa is speaking in Cologne on the motives and consumer habits of today’s parents.
THURSDAY, 3:45PM TO 4:15PM
EU Nursery - Growing Pains. The Beginnings of a New Consumer Age
Erol Sukan, Business Group Director at market research agency GfK London, will talk about the behaviour of today’s consumers. He will ask whether children’s product innovations are enough to satisfy the omnichannel shopping behaviour of today’s highly connected, hip and affluent new parents. Erol Sukan will explore how changing consumer behaviour is transforming the children’s outfitting industry.
FRIDAY, 2PM TO 2:45PM
SATURDAY, 12PM TO 12:45PM
Parenting Trends: 4 Business Opportunities
Dr. Maria Costa is Director of Children’s & Leisure Research at the European Technological Institute Children and Leisure (AIJU) in Valencia, Spain. In her engaging presentation, the scientist will present four macro-profiles of modern-day parents – explaining the shopping behaviour of today’s consumers and offering a foundation for the development of new products. These trends provide manufacturers and specialist retailers with insights into how they can enhance their product and communications strategies.
