The collection covers a total of three strollers and four car seats. The designers, mostly parents themselves, have paid particular attention to practical features that will make everyday life with children easier and more enjoyable. Tasteful details such as fine leatherette accents, cosy and high quality cover fabrics and modern diamond quilting give the “Joie Signature” designs a strong visual appeal. Soft earthy colours such as pine green and elegant oyster white complement the fashion-conscious design.

Read the detailed presentation in our BRAND NEWS 2021.

“Joie Signature” pop-up store

The Cologne “Joie Signature” pop-up store is still open until 30 September. “In 2021 we successfully launched the ‘Joie Signature’ sub-brand with a mix of highly visible marketing activities,” says Oliver Mecky, Director of Allison. “We are especially excited about our first pop-up store in Cologne. Here we are currently displaying the ‘Joie Signature’ range to new and soon-to-be parents, in an attractive environment on the trendy Ehrenstrasse shopping street. Our focus is on in-depth consultations and on supporting our specialist retail partners’ sales of the ‘Joie Signature’ collection,” he explains. The opening times, further information and the full programme, which focuses on pregnancy, babies and everyday family life, and includes DIY workshops, midwife discussion groups and advice on feeding, can be found at de.joiebaby.com.